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JOANNE MACKLIN

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"I took the leap to freelance in 2017 and have never looked back. I love the excitement and variety of working with different companies and getting results. Its a never ending learning curve."


I am a freelance Public Relations Consultant, specialising in media relations and communications in financial services and FinTech. I have wide ranging experience having worked in-house for many years within global investment management organisations and agency side supporting clients through consultancy.  I have extensive experience in D2B and D2C financial services including: AI, FinTech and SaaS; investment platforms; fund and asset management; ISAs and SIPPs; retirement and workplace pensions; employee benefits and wellbeing strategies.  

Prior to this I spent 16 years in corporate communications and media relations in leading asset management companies J.P.Morgan and Fidelity International, working through multiple rebrands, business mergers, product launches, fund launches and working across the organisation to deliver results alongside senior management, sales, public affairs, compliance and product development teams. 

In 2015, I joined a specialist pensions and investment PR and marketing agency working with multiple clients including industry bodies, administrators, independent trustees, communications specialists and employee benefits consultants until 2017 when I decided to work for myself.

Clients current and past include...
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